Bata is launching a brand new shoe line for trend lovers. The Bata Red Label developed jointly by Bata and North American shoe brand Aldo combines the latest fashion with comfort and affordable prices. Welcome Bata Red Label – the ultimate red to have.
Designed in North America and inspired by style seen on the streets of New York and London, Red Labels brings new trends such as floral patterns and bold bright colors to Bata stores. With a highly fashionable product range at accessible price, the collection is aimed at consumers who want to look and feel young and are never satisfied with the contents of their closet. The collection will have a relentless flow of new products that will be constantly changing – so better pick up the pair you like before it's gone!
Sexy comfort for affordable price is one of our main goals. Everyone should be able to express their character through their looks, and our new Red Label collection is exactly about this, about democratizing beauty and style.
Bata teamed up with Aldo, as both companies believe there was an opening in the market between their traditional segments: Aldo as a leader in bringing trends quickly to the market and Bata making them accessible.
Our team of designers searched the current trend from all over the world to prepare this fresh and distinctive collection of products for both men and women. We are proud to say that with Red Label we’ve delivered the utmost fashion experience for Bata customers.
The red color chosen to represent the collection is based on the values of the Bata brand and its heritage. For over 120 years, the red color has represented Bata and is as much a part of today as it was when we got going. We have always strived to get our consumers what they want and go beyond this. Red Label is the embodiment of our efforts. The red color will be emphasized also in the instore communication, so the collection is easily distinguished.
Bata wishes to engage a new generation of wearers, many of whom grew up with Bata, by allowing them to identify with this sub-label. Whilst Bata might be trusted and loved, it has not always been on the cutting edge of trends. With Red Label, we want to address a young generation that grew up with us, by giving them want they want – today.
The collection hits stores worldwide in March.